For those who know the coast doesn’t end at the ocean.
Third Coast is a lifestyle brand rooted in Chicago’s North Shore and inspired by life along the freshwater coast.
We make the pieces that become part of the uniform here. The hat you throw on for a morning walk. The sweatshirt that lives by the back door. The layer you bring to the beach because you know it will be ten degrees cooler by sunset.
Easy, classic and distinctly Third Coast.
Freshwater has its own way of life.
Lake Michigan has always been more than a backdrop to the towns along its shore. It shapes how we spend our summers, where we walk in the mornings, the beaches we grow up going to and the places that come to feel unmistakably like home.
Third Coast was created to celebrate that.
Our collections draw from the towns, beaches and everyday traditions of the North Shore, alongside pieces simply made for anyone who considers the freshwater coast their coast.
No ocean required.
A sense of place, built into every piece.
Evanston. Wilmette. Winnetka. Glencoe. Lake Forest. And all the little stretches of shoreline in between.
Around here, people have strong opinions about their town, their beach and exactly which patch of the lake belongs to them. We get it.
That sense of local pride is at the heart of Third Coast. Some pieces call out a specific hometown or beach. Others simply say Third Coast. Together, they are made to feel less like souvenir apparel and more like the things you actually want to wear.
Classics, with a point of view.
We believe hometown apparel can still have good taste.
Our collections take familiar, easy-to-wear staples and give them a distinctly Third Coast point of view. Hats, sweatshirts, layers and everyday pieces designed to work just as well far from the lake as they do beside it.
Nothing overly precious. Nothing that needs much explaining.
Just really good pieces that happen to say something about where you’re from.
Born on the North Shore.
Third Coast was founded by Jen Naye Herrmann after making Chicago’s North Shore home with her family and falling for the particular kind of coastal life that exists here.
What started as an idea for apparel that captured the North Shore as it actually feels has grown into a brand celebrating the places, people and traditions that make this stretch of freshwater coastline its own world.
Third Coast is a love letter to this place, but it is also for anyone who understands the feeling behind it.
This is the Third Coast.
Because sometimes home is a town.
Sometimes it is a beach.
And sometimes it is an entire coast.
